COMPANY: MELBOURNE FOOTBALL CLUB | CLIENT: DEMON SHOP
The Demon Shop is the Melbourne Football Club's retail outlet available in store and online. I was given the task to rebrand and roll out communications across various digital and print platforms. Working closely with retail and social media managers we produced a successful marketing plan which engaged fans and drew them to our online and stadium store.
One key driver of this marketing plan was our winter range photoshoot. My role entailed sourcing a photographer, identify a location, select & coordinate men/women athletes, on/offsite creative direction and general management.
OUTCOMES
Rebrand | Style Guide | Wed Site Design | Electronic Direct Mail | Photoshoot | Environmental/Retail Signage | Print Collateral | Animation | Social Media Visual Content
