Moncur concepted full-page print ads to promote Dana’s role and products in Ferrari’s SF90 Stradale, the brand's first-ever plug-in HEV and most powerful regular production vehicle ever produced. Dana's products are literally powering the Stradale, which is an important milestone worthy of sharing amongst the industry.
Alongside a Senior Copywriter we researched technical & valid information to create visual communications. Four concepts were sketched out and developed into refined designs.
OUTCOMES
Magazine Ad
Magazine Ad
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cbb5c42e-41e3-4c22-9788-f1ec6274a82b/1f45d0e2-3a96-4b28-b317-05046dca94ae_rw_1200.png?h=2be4acc320c52bb2b2440c4b6384a82c)