COMPANY: ARTLINE GRAPHICS | CLIENT: RUSSELL HOBBS
Given the task of rebranding all Russell Hobbs Australia consumer and premium products was a great challenge. Considering the sheer scale of the project, establishing a clean flexible design that could be applied to fit various packaging dimensions was integral. My role entailed concept development, mock-ups, presentations, design development plus finished art and print production.
My responsibilities also extended to art direct and co-manage all photo shoots alongside photographer Brent Parker Jones.
OUTCOMES
Packaging | Point of Sale | Product Guides | Product Catalogue | Look Book | Style Guide
