To celebrate the launch of the Jeep Gladiator and the fact that Dana was the driveline supplier, Moncur concepted, designed, and executed two advertisements tailored for display in Ohio and Michigan. Working directly with a Senior Copywriter I sketched x8 diverse concepts and pitched them to our Creative Director. Designs were quickly refined to x2 unique options that towered outside the Toledo Jeep Plant and FCA headquarters, and were rolled out on plant banners, print ads, and posters.
OUTCOMES
Billboards: Print & Digital | Plant Banners | Print Ad | Poster
Billboards: Print & Digital | Plant Banners | Print Ad | Poster
